Tuesday 23 Mar 2021 12:00 – 13:00 – Save your seat here

Why would you focus on Swedish Business Culture when the business world is global, everybody speaks English and we all have access to the same information? Because we do act, react and communicate differently, for e.g. to a crisis (look at our various strategies for Covid), according to our cultural background. We might think that our norms and values are universal and normal. This can be an unwise assumption as Swedish culture is different; it is extremely informal, egalitarian, fact and work-life balance oriented.

The webinar will be held by Christina Rundcrantz, Senior Consultant Intercultural Leadership at BBi Communication.